HEAD-TO-HEAD · FACTS ONLY
Bloom vs Cloudflare AI Gateway: AI endpoint control facts side by side
Short answer
Bloom describes 0 of the four product control types on the pages we read and Cloudflare AI Gateway describes 1; they differ on on-device control and AI or MCP gateway. On decisions, Bloom describes some control over tool calls and Cloudflare AI Gateway does not describe tool-call decisions on the pages we read. We do not score either; the right choice depends on the AI tools people use, your devices, your current stack and whether you block or guide.
By The Device Desk · Endpoint AI Finder · Published 2026-10-11
Desk research from public vendor pages read on 27 September and 11 October 2026. Profiles follow our published method; we did not run the products.
Vendor pages read September and October 2026 · updated 2026-10-13
Where do their controls sit?
- Filled or hatched marker: Bloom
- Dashed teal ring: Cloudflare AI Gateway, described
- DEV Filled marker: described on the product pages we read
- DEV Hatched marker: partly described (another component, a narrower scope, or method not detailed)
- DEV Dashed marker: not in our sources (it may exist; we did not find it)
What are the facts, side by side?
| Fact | Bloom | Cloudflare AI Gateway |
|---|---|---|
| Owner | None | None |
| Positioning | An endpoint security company built around "Securing the AI-Native Endpoint": discovery of the software, extensions and AI tools running on devices, with policy enforcement across package and extension marketplaces. Offices in Wilmington, Delaware and Tel Aviv. | A gateway for AI applications: Cloudflare's documentation describes it as a way to observe and control AI apps, with analytics on requests, tokens and cost, logging, caching, rate limiting, request retry and model fallback across providers including Workers AI, Anthropic, Google Gemini, OpenAI and Replicate. It governs apps you build, not employees' devices. |
| How it reaches devices | Deployment method not published on the pages we read (re-checked 11 October 2026). Source: Bloom Security homepage · Read 27 Sep 2026 | Routed in front of model providers from your own applications; Cloudflare says it takes one line of code to start. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
| On-device controlDiffers | Partly describedDiscovers software, extensions and AI on the endpoint and automatically scales back overpermissioned MCP servers; how it reaches the device is not published. Source: Bloom Security homepage · Read 27 Sep 2026 | Not in our sourcesNot described on the pages we read. |
| Browser extension | Not in our sourcesNot described on the pages we read. | Not in our sourcesNot described on the pages we read. |
| Network or SSE proxy | Not in our sourcesNot described on the pages we read. | Not in our sourcesNot described on the pages we read. |
| AI or MCP gatewayDiffers | Not in our sourcesNot described on the pages we read. | DescribedAn AI gateway with analytics, logging, caching, rate limiting, retry and model fallback for AI applications. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
| Names the coding agents it covers | Not in our sources | Not in our sources |
| Decides on a tool call before it runsDiffers | PartlyAutomatically scales back overpermissioned MCP servers; decisions on individual calls are not described. Source: Bloom Security homepage · Read 27 Sep 2026 | Not in our sources |
| Controls what goes into browser AI | Not in our sources | Not in our sources |
| Rolls out through EDR or device management you run | Not in our sources | Not in our sources |
| Can warn or ask instead of only blocking | Not in our sources | Not in our sources |
| Can block an agent, tool or actionDiffers | PartlyEnforces policies across npm, Chrome Web Store and Open VSX. Source: Bloom Security homepage · Read 27 Sep 2026 | Not in our sources |
| Has a watch-only or simulation modeDiffers | Not in our sources | PartlyAnalytics and logs on requests, tokens and cost without changing the traffic. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
| Records who or what took each actionDiffers | Not in our sources | PartlyLogs requests; tying a call to a person or an agent is not described. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
| Also covers SaaS, cloud or homegrown AIDiffers | Not in our sources | MatchesBuilt for AI applications you build and run. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
| Has a public price or tiers (vendor site or marketplace) | Not in our sources | Not in our sources |
| Built into | None | None |
| Works with | None in our sources | None in our sources |
| Price | Not published. Source: Bloom Security homepage · Read 27 Sep 2026 | Available on all Cloudflare plans, per the documentation; plan prices are not on the page we read. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 |
Where do they differ?
- On-device control: Bloom partly describes it; Cloudflare AI Gateway is not in our sources.
- AI or MCP gateway: Bloom is not in our sources; Cloudflare AI Gateway describes it.
- Decides on a tool call before it runs: Bloom partly matches; Cloudflare AI Gateway is not in our sources.
- Can block an agent, tool or action: Bloom partly matches; Cloudflare AI Gateway is not in our sources.
- Has a watch-only or simulation mode: Bloom is not in our sources; Cloudflare AI Gateway partly matches.
- Records who or what took each action: Bloom is not in our sources; Cloudflare AI Gateway partly matches.
- Also covers SaaS, cloud or homegrown AI: Bloom is not in our sources; Cloudflare AI Gateway matches.
Choose Bloom if
- Your first worry is unvetted extensions and packages arriving on developer machines
- You want an inventory of everything on the endpoint before you write AI-specific rules
Choose Cloudflare AI Gateway if
- You build your own AI apps and want one place to log and control their model calls
- You already use Cloudflare and want AI traffic to pass through it
Which limits should you check?
Bloom
- Deployment method and pricing are not published.
- Decisions on individual tool calls and an activity record are not described on the pages we read.
- Limited company information on its own pages: they do not name investors; funding is known from press coverage (Ctech, 30 July 2026).
Cloudflare AI Gateway
- It is an application gateway: it does not see employees' AI tools, coding agents or devices.
- Content controls such as blocking prompts are not described on the page we read, and plan prices are not on it.