HEAD-TO-HEAD · FACTS ONLY
Cloudflare AI Gateway vs Noma: AI endpoint control facts side by side
Short answer
Cloudflare AI Gateway describes 1 of the four product control types on the pages we read and Noma describes 1; they differ on on-device control and AI or MCP gateway. On decisions, Cloudflare AI Gateway does not describe tool-call decisions on the pages we read and Noma describes some control over tool calls. We do not score either; the right choice depends on the AI tools people use, your devices, your current stack and whether you block or guide.
By The Device Desk · Endpoint AI Finder · Published 2026-10-11
Desk research from public vendor pages read on 27 September and 11 October 2026. Profiles follow our published method; we did not run the products.
Vendor pages read September and October 2026 · updated 2026-10-13
Where do their controls sit?
- Filled or hatched marker: Cloudflare AI Gateway
- Dashed teal ring: Noma, described
- DEV Filled marker: described on the product pages we read
- DEV Hatched marker: partly described (another component, a narrower scope, or method not detailed)
- DEV Dashed marker: not in our sources (it may exist; we did not find it)
What are the facts, side by side?
| Fact | Cloudflare AI Gateway | Noma |
|---|---|---|
| Owner | None | None |
| Positioning | A gateway for AI applications: Cloudflare's documentation describes it as a way to observe and control AI apps, with analytics on requests, tokens and cost, logging, caching, rate limiting, request retry and model fallback across providers including Workers AI, Anthropic, Google Gemini, OpenAI and Replicate. It governs apps you build, not employees' devices. | An AI security platform with AI-SPM, Agent Access Control, AI detection and response and AI red teaming, covering agents on endpoints, in SaaS and in homegrown apps. |
| How it reaches devices | Routed in front of model providers from your own applications; Cloudflare says it takes one line of code to start. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | Discovers endpoint agents through your existing EDR or MDM, with no new endpoint agent to deploy. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| On-device controlDiffers | Not in our sourcesNot described on the pages we read. | DescribedDiscovers endpoint agents such as Claude Code, Cursor and Codex with their MCP servers and skills, blocks unauthorized and malicious ones, and inspects activity at runtime. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Browser extension | Not in our sourcesNot described on the pages we read. | Not in our sourcesNot described on the pages we read. |
| Network or SSE proxy | Not in our sourcesNot described on the pages we read. | Not in our sourcesNot described on the pages we read. |
| AI or MCP gatewayDiffers | DescribedAn AI gateway with analytics, logging, caching, rate limiting, retry and model fallback for AI applications. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | Not in our sourcesNot described on the pages we read. |
| Names the coding agents it coversDiffers | Not in our sources | MatchesNames Claude Code, Cursor and Codex. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Decides on a tool call before it runsDiffers | Not in our sources | PartlyRuntime inspection of the event, the session, the identity behind the agent and the data it reaches; decisions on individual tool calls are described less specifically. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Controls what goes into browser AI | Not in our sources | Not in our sources |
| Rolls out through EDR or device management you runDiffers | Not in our sources | MatchesThrough your existing EDR or MDM, with no new endpoint agent. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Can warn or ask instead of only blockingDiffers | Not in our sources | PartlyStates that runtime decisions can route to a human. Source: Noma Security: endpoint agents (re-read) · Read 13 Oct 2026 |
| Can block an agent, tool or actionDiffers | Not in our sources | MatchesBlocks unauthorized and malicious agents. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Has a watch-only or simulation modeDiffers | PartlyAnalytics and logs on requests, tokens and cost without changing the traffic. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | Not in our sources |
| Records who or what took each action | PartlyLogs requests; tying a call to a person or an agent is not described. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | PartlyKeeps a live registry of allowed agents, MCP servers and skills and inspects the identity behind each agent. Source: Noma Security: endpoint agents · Read 27 Sep 2026 |
| Also covers SaaS, cloud or homegrown AI | MatchesBuilt for AI applications you build and run. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | MatchesCovers endpoint, SaaS and homegrown agents. Source: Noma Security homepage · Read 27 Sep 2026 |
| Has a public price or tiers (vendor site or marketplace)Differs | Not in our sources | MatchesAWS Marketplace lists the Noma Security Platform at $200,000 for a 12-month contract (marketplace list price); noma.security has no pricing page. Source: AWS Marketplace: Noma Security Platform · Read 11 Oct 2026 |
| Built into | None | None |
| Works with | None in our sources | None in our sources |
| Price | Available on all Cloudflare plans, per the documentation; plan prices are not on the page we read. Source: Cloudflare AI Gateway documentation · Read 11 Oct 2026 | Marketplace list price: $200,000 for a 12-month contract on AWS Marketplace. No pricing page on noma.security. Source: AWS Marketplace: Noma Security Platform · Read 11 Oct 2026 |
Where do they differ?
- On-device control: Cloudflare AI Gateway is not in our sources; Noma describes it.
- AI or MCP gateway: Cloudflare AI Gateway describes it; Noma is not in our sources.
- Names the coding agents it covers: Cloudflare AI Gateway is not in our sources; Noma matches.
- Decides on a tool call before it runs: Cloudflare AI Gateway is not in our sources; Noma partly matches.
- Rolls out through EDR or device management you run: Cloudflare AI Gateway is not in our sources; Noma matches.
- Can warn or ask instead of only blocking: Cloudflare AI Gateway is not in our sources; Noma partly matches.
- Can block an agent, tool or action: Cloudflare AI Gateway is not in our sources; Noma matches.
- Has a watch-only or simulation mode: Cloudflare AI Gateway partly matches; Noma is not in our sources.
- Has a public price or tiers (vendor site or marketplace): Cloudflare AI Gateway is not in our sources; Noma matches.
Choose Cloudflare AI Gateway if
- You build your own AI apps and want one place to log and control their model calls
- You already use Cloudflare and want AI traffic to pass through it
Choose Noma if
- Agents run on laptops, in SaaS and in apps you build, and you want one place to see them
- You want discovery through existing EDR or MDM without a new agent
Which limits should you check?
Cloudflare AI Gateway
- It is an application gateway: it does not see employees' AI tools, coding agents or devices.
- Content controls such as blocking prompts are not described on the page we read, and plan prices are not on it.
Noma
- A watch-only or simulation mode is not described on the pages we read.
- Decisions on individual tool calls are described less specifically than discovery, and the only public price is a $200,000 a year marketplace listing.